24.09.2015, Type of project: Training

Interactive, Customized Training for Lindner Hotels & Resorts

ABOUT THE CLIENT

Lindner Hotels AG, a family-run hotel group based in Dusseldorf, operates 33 hotels and resorts across 7 European countries, of which 23 properties are located in Germany. Its portfolio ranges from leisure hotels, including spa and sports resorts, to city and conference hotels. Lindner Hotels is among Germany’s leading hotel chains and continuously receives numerous awards. 
For many years, Lindner and h2c have established a close working relationship, and h2c has successfully supported various projects during this period. From 2013, annual training sessions are conducted, ensuring that Lindner’s employees are knowledgeable about the newest distribution trends and developments.

CLIENTS’ OPINION

Since several years h2c conducts trainings sessions for our hotels. Through in-person trainings and webinars h2c training sessions improve the distribution knowledge of our employees and translate system and marketing complexities into day-by-day action plans. We always receive very good feedback from the hotels and are keen to continue offering webinars on topics which are relevant to Lindner.​

Gunnar von Hagen, Corporate Director Operations and Central Project Management at Lindner Hotels AG

OBJECTIVE

Lindner approached h2c with the aim to employ a series of in-person and webinar sessions, where h2c shares its most recent information on distribution trends and developments, OTAs, meta search sites, GDS optimization and online marketing practices with Lindner’s employees. The overall goal is to share Best Practices, enabling each Lindner Hotel to optimize their distribution landscape.

CHALLENGES

  • Communication between Hotel and Head Office
  • Communication and knowledge exchange across hotels
  • Translate Lindner’s strategy into actions for the hotels and backing them up with industry best practices
  • Knowledge transfer

WORK

  • A combination of in-person training sessions and complementing online webinars were set up
  • Training topics were defined together with Lindner’s head office team (a sample training plan can be seen above)
  • Pre-training homework and a quiz at the end of each training were employed in order to make sure that the knowledge transfer was successful
  • All participants receive a certificate after successful completion of the respective training

RESULTS

  • Successful knowledge transfer
  • Increase of employee’s motivation to embrace Lindner’s strategies and standards
  • Competitiveness of Lindner’s products and services in terms of Distribution and E-Commerce
  • Awareness of trends, innovations and industry best practices

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