GDS Content Optimization

Content Marketing MORE IN Content Marketing

OPTIMIZE YOUR GDS PRESENTATION

According to TravelClick, “hotel GDS bookings reached a record high in 2015”. Despite periodical fluctuations, GDSs continue to hold a very substantial portion of all hotel revenue. GDSs are instrumental for hotels to secure and increase corporate business. They usually also achieve higher ADRs than other electronic channels. 

To gain more visibility for travel agents – and maximize revenue –, targeted, correct, consistent and easy searchable GDS content and availability are prerequisites.

Across all hotel types, GDS content failure rates are typically higher than expected. Therefore, negotiated rates should be checked at least once a year.

h2c’s GDS content optimization services can help you optimize hotel content displayed in the GDS systems. Meeting travel agents’ search behavior and expectations results in more profitable corporate bookings.

Based on h2c’s numerous client projects, GDS content failure rates often average between 20 and 30 percent, depending on the frequency of checks.

PROJECT SCOPE 

Static Content OPTIMIZATION

  • Hotel name and address
  • Hotel description
  • Hotel features
  • Hotel location and distances including IATA codes

Dynamic Content OPTIMIZATION

  • Rate strategy and analysis
  • Room and rate descriptions
  • Tax descriptions
  • Policies (cancellation, guarantee, accepted forms of payment, full room and rate description, commission, additional fees and other information)
  • Total Pricing

Search Criteria OPTIMIZATION

  • Listing of hotel under searchable amenities

Images OPTIMIZATION

  • Image range and quality in all GDSs

DELIVERABLES 

  • Summary of h2c’s findings in an Excel file
  • Screenshots where appropriate
  • Post-implementation check
  • Optional: Implementation coordination with the hotel and CRS provider

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