h2c's Global CRS Study

Research MORE IN Research

state of the crs market

  • Today's CRS solutions only cover two-thirds of the hotel chains’ requirements
  • Depth of CRS integration with corresponding systems (e.g., PMS, CRM, RMS) is often insufficient
  • Hoteliers often maintain CRS workarounds (e.g., data replication) for connectivity to their management systems
  • CRSs rarely fulfil the distribution requirements of resort hotels
  • Consumer-facing CRS front ends (standard and mobile IBE) struggle to compete with OTAs
  • CRS services hardly differentiate from those of channel managers and standalone IBEs

Key Research Insights

Benefits For Sponsors

  • Clear understanding of today’s hotel chain expectations and their CRS plans for the future
  • Detailed insights on market specifics, client needs and strategic implications by region
  • Acknowledgement of the hotels’ daily CRS challenges/user experience 
  • Identification of corresponding IT systems, which increasingly require CRS integration
  • More information on marketing priorities and special requirements, aligned to the evolving competition (Airbnb, vacation rentals, etc.)
  • Highlights which leisure/resort distribution aspects are shaping the future
  • Identification of emerging players that hotel chains are considering for their future distribution solution

 

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