Strategy

Strategy

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HOTEL Strategy development is in our DNA

Our long standing expertise in online marketing and travel distribution technology has resulted in customized strategy services which cover nearly all facets of Sales & Marketing. Together with our clients, we develop hotel distribution strategies that increase conversion and profitability.

PROJECT GOALS

  • Growing online direct business, while reducing dependency on intermediaries
  • Highlighting market trends, which are directional for your mid to long-term hotel strategy
  • Optimizing your existing technology system landscape and change management support
  • Providing online marketing guidance e.g., for GDS, website, Google or meta search sites
  • Support in aligning operational procedures e.g., data handling or set-up of brand standards

STRATEGIC SERVICES OVERVIEW

CRS RFPWe can help you define the detailed criteria required for sourcing a perfect CRS solution, making sure you find the most suitable solution.IBE OptimizationIf you aim to improve your conversion rate, make sure the right features are available on your IBE – our IBE Check covers it.Mobile OptimizationMake sure your mobile website is up-to-date with industry standards and reap the opportunities of this growing online channel.PMS RFPPMS criteria definition, selection of vendor companies, managing vendor questions and analysing responses – h2c can support you throughout the whole RFP process.Website OptimizationAn expert website check can highlight innovative features. Benchmark your website with your competitive set.Website RFPAre you planning a website relaunch? We can help you to find the right agency by managing the overall RFP process, supported by our industry knowledge.Website Usability TestingFind out what your customers think about your website – detailed usability testing with in-depth recommendations help to optimize your website.

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