IBE RFP

Strategy MORE IN Strategy

SELECTING THE RIGHT Hotel BOOKING ENGINE SOLUTION

The fast-paced online market place requires hotel chains to continuously deliver and showcase their products and prices in the best way possible. Identifying the requirements to accomplish this as well as finding the right solution for the hotel chain is a complicated process. H2c supports hotel chains during the process of defining the online strategy for the next years, identifying possible hotel booking engine solution providers and evaluating offers in order to find the best solution for the hotel chain.

HOTEL BOOKING ENGINE (IBE) RFP AND IMPLEMENTATION

Conceptual Design

  • Assessment of business needs and hotel booking engine (IBE) requirements: conversion rate improvements, CRM components, marketing aspects, full system integration etc.

RFP Compilation and Evaluation

  • Specification of functionalities, scope of services, terms and conditions based on the conceptual design phase
  • Identification of interface requirements to existing systems and determination of depth of integration
  • RFP coordination e.g., agency briefing
  • Assessment of provider functionalities/services and cost
  • Consolidation and evaluation of initial RFP responses and adjustment of proposals

Recommendations

  • Vendor short listing
  • Coordination of provider presentations
  • Presentation of performance results, highlighting the strengths and weaknesses as well as cost-benefits of each provider

System Implementation and Cutover Services

  • Content setup, definition and communication of IBE standards to the hotels
  • Assistance with rate strategy and implementation
  • Training as required (see h2c’s training program)
  • Implementation guidance (e.g. set-up of data loading forms, follow-up with hotels and provider company)
  • Pre-cutover content optimization e.g. IBE data
  • System testing and acceptance 

Post- Implementation: Performance Monitoring and Process Optimization

  • Business performance reviews benchmarked against most recent turnover figures
  • Regular staff training 
  • Identification of business and technology options for future developments

DELIVERABLES

  • Comprehensive overview and analysis of client’s channel performance in order to highlight  performance improvement opportunities
  • Identification of customer requirements and development of the RFP specification document 
  • In-depth system/provider and benchmark analyses
  • Presentation including key findings and recommendations
  • Implementation of selected system and post implementation services

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