KEEPING UP WITH THE INDUSTRY DYNAMICS
H2c training sessions are focused on increasing knowledge in hotel online sales, marketing and distribution, enabling participants to define and implement the required processes or optimize existing operational procedures.
Employed distribution channels are analyzed and those with potential are highlighted to tap further revenue sources in new markets. Training contents are always designed to meet the overall goals and objectives set by the corporate office. In addition to developing an enhanced knowledge platform, especially group discussions and the exchange of experiences will lead to a better understanding of existing and new distribution as well as marketing strategies.
Training is usually custom designed for every particular target group e.g., Hotel Reservations, Sales, Marketing and Revenue Management, General Managers and all of those who are interested in the rapidly changing world of hospitality distribution.
Market Trends & Developments • Hotel Distribution Landscape • Internationalization Strategy • Value-Adding Channels • Customer Relationship Management (CRM) Initiatives • Search Engine Optimization and SE Marketing • Customer Journey: Consumer Behavior & Needs • GDS Content Optimization • Google Analytics • Website Optimization • Communication Strategies: Social Media & Guest Reviews • Hospitality Technology and Central Systems Environments • Mobile vs. App Strategies • Content Management Best Practices • Reporting, using Key Performance Indicators (KPIs) • Distribution Costs