Content Change Compass
Autumn 2026
Keeping up with OTA content changes is becoming increasingly challenging. Online travel agencies regularly introduce or update content fields, search filters and guest-facing attributes that influence how hotels are displayed—and ultimately discovered—across their platforms.
The Content Change Compass highlights the most relevant seasonal content updates, helping hotel groups stay ahead of evolving distribution requirements.
Autumn Focus: Is Your Hotel Ready?
Pumpkin Spice season has arrived, and just like the weather, guest preferences are changing too. Cooler temperatures and rainy, windy days invite travelers to slow down and enjoy more of what their hotel has to offer indoors. Wellness facilities, indoor pools, cosy dining experiences and other weather-independent activities can become key parts of the guest experience.
At the same time, summer-specific facilities and offers may no longer be relevant. Before autumn is fully underway, it is worth checking whether your hotel content reflects what guests can actually expect during the season ahead:
- Outdoor pool and activity availability
- Spa, sauna, indoor pool and wellness facilities
- Autumn, weekend and seasonal offers
- Arrival information and services relevant during colder weather
- Temporary or seasonal closures
- Seasonal descriptions and images across OTA channels
⭐ Content Highlight of the Season
Heated Pool
As temperatures drop, a heated pool can become an especially attractive hotel feature. Some OTAs allow hotels to highlight “Heated pool” as a specific hotel amenity, helping guests identify properties where they can enjoy a swimming pool beyond the warmer summer months.
While this may seem like a small detail, it shows how increasingly specific hotel attributes can help guests find properties that match their seasonal preferences and expectations.
Why It Matters
Seasonal changes can create small but important gaps between what a hotel offers and what guests see online. A pool may still be available but heated, a restaurant may move to different opening hours, or a summer activity may no longer be offered.
Keeping these details aligned with the current season helps create a more accurate picture of the guest experience and ensures that hotels make the most of the facilities and services they offer.
How Conttessa Helps
Accurate hotel content is becoming increasingly important as AI-powered travel tools use information from OTAs, review platforms and other digital sources. Conttessa, as a Content Intelligence Platform, helps hotels keep their content accurate and up to date across relevant channels, creating a reliable foundation for both guests and AI.
