Content Change Compass
Summer 2026
Keeping up with OTA content changes is becoming increasingly challenging. Online travel agencies regularly introduce or update content fields, search filters and guest-facing attributes that influence how hotels are displayed—and ultimately discovered—across their platforms.
The Content Change Compass highlights the most relevant seasonal content updates, helping hotel groups stay ahead of evolving distribution requirements.
Summer Focus: Is Your Hotel Ready?
As summer travel peaks, guests increasingly search for features that enhance their holiday experience—from pools and outdoor facilities to family-friendly amenities and seasonal offers.
Before the season reaches its peak, review whether the following information is complete and consistent across all relevant distribution channels:
- Swimming pool availability and seasonal opening dates
- Air conditioning (hotel and room level)
- Rooftops, terraces and outdoor facilities
- Family-friendly amenities and summer offers
- Temporary closures or maintenance work
- Seasonal descriptions and images across OTA channels
⭐ Content Highlight of the Season
Swim-up Room Access to a Shared Pool (Expedia)
Some OTA content attributes stand out because they reflect how specific guest expectations have become. One such example is Expedia’s “Swim-up Room Access to a Shared Pool” attribute.
It allows hotels to identify guestrooms that offer direct access from the room or private terrace into a shared swimming pool—helping properties showcase a premium resort-style experience more accurately.
While only a limited number of hotels offer this feature, it illustrates a broader trend across OTA platforms: content is becoming increasingly detailed and experience-driven, enabling guests to search for exactly the amenities they value most.
Why It Matters
New OTA attributes and search filters are introduced throughout the year, yet many are not actively communicated to hotels. As a result, valuable content opportunities can easily be overlooked, potentially reducing a property’s visibility in guest searches.
Regularly reviewing and maintaining hotel content helps ensure that unique selling points are visible where guests are searching.
How Conttessa Helps
Conttessa continuously monitors content changes across major OTA channels and identifies new or updated attributes that may impact your hotel’s online visibility.
Instead of manually tracking every OTA extranet, hotel groups can manage their static content centrally and ensure that relevant information remains complete, accurate and consistent across their distribution landscape.
