OTA Content Optimization


Ensuring the correct implementation of your rate parity strategy and Best Rate Guarantee can be a time consuming task. Equally challenging is keeping your content up-to-date by providing high quality hotel information and availability across all employed hotel distribution channels, especially when internal resources are missing.

Conducting these OTA checks on a regular basis will lead to more confidence and trust in your brand, and consequently result in more online bookings.

H2c has the expertise to help you better manage your rate strategy processes and keep hotel content consistent across all of your direct and indirect/OTA channels.Our customized distribution optimization of dynamic and static content includes:

  • Availability & Rate Parity checks: identifying error sources & optimizing internal processes
  • Booking Condition checks: avoiding customer confusion during the booking process
  • Content Quality Optimization: ensuring that content is relevant, fresh and inspires bookings
  • Number of OTA channels
  • Dynamic content criteria
  • Static content areas 
  • Booking conditions (e.g., date, rate and room type, occupancy)
  • Frequency (e.g., carried out on a monthly, bimonthly or quarterly basis)
  • Detailed OTA performance check including recommendations for improvement
  • Summary of information, highlighting the total error scores per channel and per hotel
  • Post-implementation checks, ensuring that problems are solved