HOSPITALITY TECHNOLOGY CONSULTING
Strategy Workshop
CRM RFP
CRS RFP
PMS RFP
Website RFP
IBE Optimization
GDS Content Optimization
OTA Content Optimization
Speaking Engagements
TURN COMPLEXITY INTO A CLEAR DIRECTION
Hospitality technology and digital commerce are evolving quickly. New technologies, AI, changing distribution models and growing integration requirements make it increasingly difficult to determine where to focus and what to prioritize.
h2c Strategy Workshops bring decision-makers and key stakeholders together to assess the current situation, challenge existing approaches and develop a shared direction. Combining our hospitality technology expertise, market knowledge and independent perspective, we help teams turn complex questions into clear priorities and actionable next steps.
FROM DISCUSSION TO STRATEGIC ALIGNMENT
A Strategy Workshop can address a specific challenge or take a broader look at a hotel group’s technology and digital landscape. Before the workshop, we align with the client on the objectives, key questions and relevant background information. Where useful, h2c brings external market insights, research findings and technology perspectives into the discussion.
During the workshop, we facilitate a structured discussion that connects business objectives with technology capabilities and market developments. The goal is not simply to generate ideas, but to create alignment around priorities, decisions and next steps.
TYPICAL WORKSHOP TOPICS
- Technology Strategy & Roadmap
Assess the current technology landscape, identify gaps and dependencies, and define priorities for future technology investments. - AI & Automation Strategy
Explore relevant AI and automation opportunities, assess organizational and technology readiness, and identify realistic use cases and priorities. - Distribution & Digital Commerce
Review distribution structures, direct booking strategies, connectivity and emerging developments that may affect future commercial performance. - Technology Landscape & Vendor Strategy
Discuss system architecture, integration requirements, vendor landscape and potential approaches before entering a formal system selection or RFP process. - Content & AI Readiness
Assess how hotel content and property knowledge are managed today and what is required to support future distribution, AI search and guest-facing AI applications.
WHAT YOU TAKE AWAY
Depending on the workshop scope, outcomes may include a prioritized set of strategic initiatives, agreed decision criteria, identified gaps and opportunities, and a practical roadmap for the next steps.
AN INDEPENDENT PERSPECTIVE
h2c does not promote specific technology providers or predetermined solutions. We bring an independent perspective, extensive hospitality technology experience and market intelligence into the discussion – while ensuring that recommendations remain grounded in the client’s individual business priorities, technology landscape and organizational capabilities.
Facing a technology, AI or digital commerce challenge?
Let’s turn it into a clear strategic direction.
