2023 Digital Hotel Operations Study

We are excited to announce our 2023 Study “Digital Hotel Operations Advancing the Guest Experience”. 

Support the industry by participating in this important study, seeking to better understand the operational challenges that hotel chains face when it comes to automation and automated guest services.

Take our survey here. It will only take 15-20 minutes to complete and works on mobile devices. All responses will be kept strictly confidential and used only to determine trends. Data will be reported only in aggregate form and your individual responses will not be shared with any external partners or sponsors.

For receiving your in-depth Executive Summary (November/December), please reply by August 16, 2023 latest.


  • How can (automated) hotel operations better support improving the guests’ experience? 
  • What are the key criteria for selecting new systems, and what are the challenges of operations when implementing new technology? 
  • What operational tasks require development when serving the guest journey? 
  • What are the challenges and opportunities with selling extra services? 
  • What assistance is required to help hotel chains analyze and use the huge amounts of data? 
  • What innovations/automation would be most helpful for operations?
  • What payment processes must be put in place?
  • How can booking meetings and events become easier for guests and hoteliers alike?