The AI Opportunity:
Real Wins for Guests, Staff, and Operators

How today’s AI delivers better stays, stronger teams, and smarter operations

We’re excited to officially launch our new global study, “The AI Opportunity.”

The hospitality industry stands at a pivotal moment — where technology no longer serves as a silent assistant but as a bridge between people. This study explores how hotel groups are translating AI into real business impact—from concrete use cases and measurable results to ongoing challenges and future priorities.

THANK YOU to all hotel groups that participated in the survey or contributed through interviews for The AI Opportunity 2026. We are now in the evaluation phase, analysing responses from around the world to understand how AI is moving beyond experimentation and delivering measurable business value across the hospitality industry.

We look forward to sharing the key findings in October 2026, including the Executive Summary, which will be provided exclusively to participating hotel groups and interview partners.

A BIG THANK YOU TO OUR PARTNERS

We are grateful to our sponsors and partners for making this study possible.

Study Sponsors (alphabetical):
Apaleo · Aven Hospitality · Busy Rooms · Cendyn · dailypoint · D-EDGE · Shiji · Sirma Travel & Hospitality

Study Supporters (alphabetical):
CUBE · ExploreTECH · Hotel Inside · HSMA · Hospitalidad Emprendedora · IHA · SO!APART Insight

BENEFITS FOR SPONSORS

• Insights on market specifics, hotel chain needs and industry viewpoints
• Identification of typical challenges including ideas to overcome these deficiencies
• Description of today’s strategic issues
• Recognition of innovative and upcoming solutions
• Overview of actionable tasks for serving general, key market requirements
• Strategic implications by region and hotel chain size buckets
• Extensive promotional activities
• Benefits for the hospitality industry:
  • Hotel chain survey participants receive an in-depth Executive Summary and
  • The Industry Tech Report is distributed to hotels worldwide via press release