Sponsored Research
2026 NextGen Guest Interactions
2025 AI & Automation Study
2024 Direct Booking Study
2023 Digital Hotel Operations Study
2022 Hospitality Distribution Study
2021 Automated Personalization Study
2020 Global IBE & Metasearch Study
2019 Global CRM Study
2018 Global PMS Study
2017 Global CRS Study
Custom Research
Phocuswright Partnership
and/or watch our online session from the 14th of November 2024.
We thank our sponsors Amadeus Hospitality, Blastness, Cendyn, dailypoint, D-EDGE, ErmesHotels, Oracle Hospitality, P3 Hotel Software, Profitroom, SHR, Thynk and Zucchetti for making this study possible. We also thank our partners ExploreTECH, HospitalityInside, HSMA and IHA for their support.
KEY QUESTIONS ANSWERED
- Increase of Online Direct bookings over the next 2-3 years and necessary tools
- Required functionalities from systems supporting and driving Online Direct bookings for hotel chains:
- Internet Booking Engine/ Central Systems
- Apps
- CRM/ CRS integration
- Guest profile handling
- Personalization / Decision engines and other website features
- Guest Portals
- Loyalty/Membership program trends & achievements
- Ancillary Sales / Retailing
- Other
- Competitive edge vs. indirect online channels and the hotel chain’s capability of competing
- Pros and Cons of membership programs vs. loyalty programs and their impact on increasing Online Direct bookings
- How can Artificial Intelligence support the Direct Booking growth trend? What functionalities are requested by hotel chains?
