2025 AI & Automation Study
2024 Direct Booking Study
2023 Digital Hotel Operations Study
2022 Hospitality Distribution Study
2021 Automated Personalization Study
2020 Global IBE & Metasearch Study
2019 Global CRM Study
2018 Global PMS Study
2017 Global CRS Study
Phocuswright Partnership
We’re excited to announce that h2c’s AI & Automation Study 2025 has officially kicked off —and we’d love your input!
Your perspective will help shape industry benchmarks around current initiatives, challenges, and strategies for the future. The survey takes about 20 minutes, is mobile-friendly, and doesn’t require any technical or AI expertise.
As a thank-you, you’ll receive a complimentary Executive Summary of the findings (available in October), featuring insights not included in the public version. To receive it, simply complete the survey by May 19, 2025.
👉 Click here to start the survey
All responses are confidential and reported in aggregate. No individual data will be shared with sponsors or external parties.
We are grateful to our sponsors and partners for making this study possible.
Study Sponsors:
Access Hospitality · Apaleo · Blastness · Cendyn · Cloudbeds · dailypoint · IDeaS · Ireckonu · Planet · Profitroom · RobosizeME · Sabre Hospitality · SuitePad · Zucchetti
Study Supporters:
CUBE · ExploreTECH · Hotel Inside · HSMA · IHA
SAMPLE FOCUS AREAS
These sample areas will be further defined based on feedback from our sponsors.
- Automation in operations, reservations, call center, marketing, personalized guest journey, CRM, email handling, etc.
- Personalized guest services pre-stay, during and post-stay
- Predictive analytics/AI-powered reporting
- Guest Review Management: Analysis and Feedback
- Revenue management: Personalized and/or enhanced dynamic pricing
- Human resources planning
BENEFITS FOR SPONSORS
- Insights on market specifics, hotel chain needs and industry viewpoints
- Identification of typical challenges including ideas to overcome these deficiencies
- Description of today’s strategic issues
- Recognition of innovative and upcoming solutions
- Overview of actionable tasks for serving general, key market requirements
- Strategic implications by region and hotel chain size buckets
- Extensive promotional activities
- Benefits for the hospitality industry:
- Hotel chain survey participants receive an in-depth Summary of Findings and
- All global hotels have access to the press release/public Research Highlights
