2025 AI & Automation Study
2024 Direct Booking Study
2023 Digital Hotel Operations Study
2022 Hospitality Distribution Study
2021 Automated Personalization Study
2020 Global IBE & Metasearch Study
2019 Global CRM Study
2018 Global PMS Study
2017 Global CRS Study
Phocuswright Partnership
Our new study “AI & Automation” will be launched at the beginning of 2025. Contact us to become a sponsor!
SAMPLE FOCUS AREAS
These sample areas will be further defined based on feedback from our sponsors.
- Automation in operations, reservations, call center, marketing, personalized guest journey, CRM, email handling, etc.
- Personalized guest services pre-stay, during and post-stay
- Predictive analytics/AI-powered reporting
- Guest Review Management: Analysis and Feedback
- Revenue management: Personalized and/or enhanced dynamic pricing
- Human resources planning
BENEFITS FOR SPONSORS
- Insights on market specifics, hotel chain needs and industry viewpoints
- Identification of typical challenges including ideas to overcome these deficiencies
- Description of today’s strategic issues
- Recognition of innovative and upcoming solutions
- Overview of actionable tasks for serving general, key market requirements
- Strategic implications by region and hotel chain size buckets
- Extensive promotional activities
- Benefits for the hospitality industry:
- Hotel chain survey participants receive an in-depth Summary of Findings and
- All global hotels have access to the press release/public Research Highlights