Sponsored Research
2025 AI & Automation Study
2024 Direct Booking Study
2023 Digital Hotel Operations Study
2022 Hospitality Distribution Study
2021 Automated Personalization Study
2020 Global IBE & Metasearch Study
2019 Global CRM Study
2018 Global PMS Study
2017 Global CRS Study
Custom Research
Phocuswright Partnership
A big thank you to everyone who participated in h2c’s 2025 AI & Automation Study!
With a record number of responses from hotel chains around the world, we’ve now closed the survey and are moving into the evaluation phase. The insights collected will help shape key industry benchmarks around current use cases, challenges, and future opportunities in AI and automation.
We look forward to sharing the results in our Executive Summary (for the survey participants) as well as the public Research Highlights in September/October—stay tuned!
We are grateful to our sponsors and partners for making this study possible.
Study Sponsors:
Access Hospitality · Apaleo · Blastness · Cendyn · Cloudbeds · dailypoint · IDeaS · Ireckonu · Planet · Profitroom · RobosizeME · Sabre Hospitality · SuitePad · Zucchetti
Study Supporters:
CUBE · ExploreTECH · Hotel Inside · HSMA · IHA
SAMPLE FOCUS AREAS
These sample areas will be further defined based on feedback from our sponsors.
- Automation in operations, reservations, call center, marketing, personalized guest journey, CRM, email handling, etc.
- Personalized guest services pre-stay, during and post-stay
- Predictive analytics/AI-powered reporting
- Guest Review Management: Analysis and Feedback
- Revenue management: Personalized and/or enhanced dynamic pricing
- Human resources planning
BENEFITS FOR SPONSORS
- Insights on market specifics, hotel chain needs and industry viewpoints
- Identification of typical challenges including ideas to overcome these deficiencies
- Description of today’s strategic issues
- Recognition of innovative and upcoming solutions
- Overview of actionable tasks for serving general, key market requirements
- Strategic implications by region and hotel chain size buckets
- Extensive promotional activities
- Benefits for the hospitality industry:
- Hotel chain survey participants receive an in-depth Summary of Findings and
- All global hotels have access to the press release/public Research Highlights
