Sponsored Research
2026 NextGen Guest Interactions
2025 AI & Automation Study
2024 Direct Booking Study
2023 Digital Hotel Operations Study
2022 Hospitality Distribution Study
2021 Automated Personalization Study
2020 Global IBE & Metasearch Study
2019 Global CRM Study
2018 Global PMS Study
2017 Global CRS Study
Custom Research
Phocuswright Partnership
NextGen Guest Interactions
Turning AI into Authentic Experiences
The hospitality industry is entering a new era—where artificial intelligence doesn’t just automate, it enhances. Our latest global study, NextGen Guest Interactions, explores how AI can be transformed into AE: Authentic Experiences that truly connect with guests across every touchpoint.
From hyper-personalized booking journeys to intelligent service delivery and data-driven communication, this research dives into how hotel chains can create meaningful, scalable, and consistent guest experiences—before, during, and after the stay.
We are currently inviting sponsors to shape this forward-looking initiative. As a sponsor, you’ll help guide the study’s focus areas and gain exclusive insights you can use to:
- Inform your product strategy
- Understand hotel chain needs
- Strengthen your positioning in the market
You’ll also benefit from extensive global visibility through our promotional activities and be recognized as a driver of innovation in hospitality tech.
Help define the future of guest communication—become a sponsor today.
SAMPLE FOCUS AREAS
These sample areas will be further defined based on feedback from our sponsors.
- Crafting authentic guest experiences: Delivering relevant features, activities, updates, and services that truly resonate with each guest.
- Scaling genuine moments: Providing personalized services seamlessly across the pre-stay, in-stay, and post-stay journey.
- Tailoring booking options: Leveraging revenue management with personalized offers and dynamic pricing to match guest preferences.
- Optimizing direct channels: Harnessing unique guest data and AI-driven analytics to maximize direct bookings and customer loyalty.
- Enhancing guest communication with chatbots: Enabling real-time, data-driven conversations that matter.
- Managing guest reviews effectively: Gathering, analyzing, and acting on feedback to drive continuous improvement.
- Automating hotel operations: Streamlining processes in reservations, call centers, marketing, CRM, email handling, and guest journey personalization.
- Exploring new opportunities: Identifying and leveraging emerging tools, trends, and innovations.
BENEFITS FOR SPONSORS
- Insights on market specifics, hotel chain needs and industry viewpoints
- Identification of typical challenges including ideas to overcome these deficiencies
- Description of today’s strategic issues
- Recognition of innovative and upcoming solutions
- Overview of actionable tasks for serving general, key market requirements
- Strategic implications by region and hotel chain size buckets
- Extensive promotional activities
- Benefits for the hospitality industry:
- Hotel chain survey participants receive an in-depth Executive Summary and
- The Industry Tech Report is distributed to hotels worldwide via press release
