The AI Opportunity:
Real Wins for Guests, Staff, and Operators

How today’s AI delivers better stays, stronger teams, and smarter operations

We’re excited to officially launch our new global study, “The AI Opportunity.”

The hospitality industry stands at a pivotal moment — where technology no longer serves as a silent assistant but as a bridge between people. This study explores how hotel groups are translating AI into real business impact—from concrete use cases and measurable results to ongoing challenges and future priorities.

There are two ways to contribute:

• 30-minute interview
A short, strategic conversation to share your insights in more depth

• 20-minute online survey
A mobile-friendly questionnaire (no technical AI expertise required)

The survey is available in seven languages: English, German, Spanish, French, Italian, Portuguese, and Simplified Chinese.

Why participate?
As a thank-you, participants will receive an exclusive Executive Summary (planned for October), including insights not available in the public release. To receive it, simply complete the survey or participate in an interview by June 16.

If you would like to get a sense of the insights, you can download a sample Executive Summary from our “Direct Booking Acceleration Study” 2024 here.

All responses are treated confidentially and analyzed in aggregate form only. No individual data will be shared with sponsors or third parties.

A BIG THANK YOU TO OUR PARTNERS

We are grateful to our sponsors and partners for making this study possible.

Study Sponsors (alphabetical):
Apaleo · Aven Hospitality · Busy Rooms · Cendyn · dailypoint · D-EDGE · Shiji · Sirma Travel & Hospitality

Study Supporters (alphabetical):
CUBE · ExploreTECH · Hotel Inside · HSMA · Hospitalidad Emprendedora · IHA · SO!APART Insight

BENEFITS FOR SPONSORS

• Insights on market specifics, hotel chain needs and industry viewpoints
• Identification of typical challenges including ideas to overcome these deficiencies
• Description of today’s strategic issues
• Recognition of innovative and upcoming solutions
• Overview of actionable tasks for serving general, key market requirements
• Strategic implications by region and hotel chain size buckets
• Extensive promotional activities
• Benefits for the hospitality industry:
  • Hotel chain survey participants receive an in-depth Executive Summary and
  • The Industry Tech Report is distributed to hotels worldwide via press release