Sponsored Research
2025 AI & Automation Study
2024 Direct Booking Study
2023 Digital Hotel Operations Study
2022 Hospitality Distribution Study
2021 Automated Personalization Study
2020 Global IBE & Metasearch Study
2019 Global CRM Study
2018 Global PMS Study
2017 Global CRS Study
Custom Research
Phocuswright Partnership
CUSTOM RESEARCH FOR THE HOSPITALITY INDUSTRY
Tailored insights to power better decisions.
h2c’s Custom Research Services are designed to answer your most critical business questions with precision and purpose. Whether you’re seeking deeper insights into hotel operations, market positioning, or evolving consumer behavior, we provide independent, data-driven research tailored to your unique needs.
Why Choose Custom Research?
- Empower your decisions with deep industry intelligence
- Future-proof your strategies with trusted insights
- Gain a competitive edge in hospitality and travel tech markets
- Tailored research for your specific needs
- Valuable for strategic planning, internal alignment, and external communication
What We Offer
- Hospitality Technology Trends: Analysis of systems like Internet Booking Engines, CRS, Channel Managers, PMS, CRM, and more
- System Benchmarks (vs. Competitive Set): Compare and evaluate the technology solutions and features of your system with those of a determined competitive set
- Custom Studies: Tailored research to address unique business questions
All research is conducted independently and objectively—free from vendor bias—and grounded in h2c’s extensive experience in hotel marketing, distribution, and technology innovation.
Examples of Custom Research Topics in recent years:
- Benchmark Studies for CRS, PMS or CRM systems
- MICE Booking Tool Analysis
- Franchise and Miscellaneous Fee Studies
Why Work With Us
- Independent research & consulting, trusted by the hospitality industry
- Specialists in hotel marketing, distribution, and tech innovation
- Transform market complexity into actionable insights
- Connected globally with top tech providers and major hotel brands
- Always objective. Always reliable.
Get in touch to explore how custom research can support your strategic goals.
