Hospitality Technology Consulting

TECHNOLOGY STRATEGY FOR A MORE CONNECTED HOSPITALITY WORLD

The hospitality tech stack is evolving from a collection of individual systems into a connected ecosystem of data, platforms, channels and increasingly AI-driven capabilities. h2c helps hotel groups define the right architecture, select the right partners and turn technology investments into practical business value.

OUR APPROACH

We combine deep hospitality technology and distribution expertise with vendor-independent market knowledge. Whether you are reviewing your PMS, CRS, CRM, IBE or wider technology landscape, we focus not only on features, but on how systems connect, how data flows, which capabilities your teams need and how your architecture can support existing and  future AI use cases.

PROJECT GOALS

  • Strengthen direct business and optimize distribution economics
  • Create an integrated and scalable technology landscape
  • Assess API, data and AI readiness
  • Translate business requirements into system capabilities
  • Select suitable technology partners independently

TECHNOLOGY & DISTRIBUTION SERVICES


Strategy Workshop
Get expert insights on digitalization, AI, hospitality technology and content distribution – explore our customized strategy workshops.


CRM RFP
Make use of our hotel technology expertise for outsourcing your RFP process to find the right CRM provider.


CRS RFP
We help you define the detailed criteria required for sourcing a perfect CRS solution, making sure you find the most suitable solution.


PMS RFP
PMS criteria definition, selection of vendor companies, managing vendor questions and analysing responses – h2c can support you throughout the whole RFP process.


Website RFP
Are you planning a website relaunch? We can help you to find the right agency by managing the overall RFP process, supported by our industry knowledge.


IBE Optimization
If you aim to improve your conversion rate, make sure the right features are available on your IBE – our IBE Check covers it.


GDS Content Optimization
This optimization maximises your GDS content quality, utilizing all (limited) GDS possibilities.


OTA Content Optimization
This check ensures a correct dynamic and static content display on your most important OTA channels.


Speaking Engagements
If you are looking for recognized industry experts in hotel distribution with insights on innovative technologies and trends, consider engaging us for your next event.

FREQUENTLY ASKED QUESTIONS

What does an independent hospitality technology consultant do?

h2c provides vendor-independent advice to hotel groups on technology strategy, system selection, RFPs, and technology optimization. Our work covers the hospitality technology landscape, including PMS, CRS, CRM, booking engines, distribution solutions and related platforms.

How can h2c help hotel groups select a new PMS, CRS, CRM or booking engine?

h2c supports the complete selection process – from technology strategy and requirements definition to RFP development, vendor evaluation and negotiations. As an independent consultancy, our recommendations are based on the hotel group’s business and technology requirements rather than vendor relationships.

Does h2c support hospitality technology RFPs and vendor selection?

Yes. Technology RFPs and system selection have been a core part of h2c’s consulting work for many years. We develop detailed business and functional requirements, identify suitable vendors, manage the RFP process and support clients in evaluating solutions and commercial proposals.

How can hotel groups assess whether their technology stack is ready for AI and automation?

AI readiness depends on more than individual AI features. h2c assesses how systems connect, how data can be accessed and exchanged, which APIs and integrations are available, and whether the overall technology architecture can support current and future AI and automation use cases.

Does h2c work independently from hospitality technology vendors?

Yes. h2c is vendor-independent. We evaluate technology providers and solutions based on client requirements, market knowledge, functionality, integration capabilities and commercial considerations.