Sponsored Research
2026 NextGen Guest Interactions
2025 AI & Automation Study
2024 Direct Booking Study
2023 Digital Hotel Operations Study
2022 Hospitality Distribution Study
2021 Automated Personalization Study
2020 Global IBE & Metasearch Study
2019 Global CRM Study
2018 Global PMS Study
2017 Global CRS Study
Custom Research
Phocuswright Partnership
DEEP INDUSTRY INSIGHTS, DRIVING SOUND DECISIONS
Important decisions require a solid information base and a reliable outlook into the future. H2c’s research services support hotel chains and travel technology providers with the strategic intelligence they need to stay competitive in a rapidly evolving market.
Our offerings are divided into two distinct categories:
Sponsored Research
Sponsored studies are initiated and funded by multiple industry partners and explore key themes relevant to the entire hospitality sector. These global studies result in publicly available reports and are ideal for companies looking to be part of thought leadership while shaping industry-wide knowledge. Explore topics such as:
- AI & Automation
- Direct Booking Strategies
- Digital Hotel Operations
- Distribution & Tech Stack Management
View our Sponsored Research archive
Custom Research
Custom research projects are commissioned by individual companies seeking answers to specific business questions. These projects are tailored to internal strategic needs and remain fully confidential. Use cases include:
- Benchmarking CRS, PMS, or CRM systems
- Analysis of Hospitality Technology Trends
- Tailored research to address unique business questions
Learn more about our Custom Research Services
HOW RESEARCH CAN HELP YOU
- Gain a better understanding of market characteristics and trends
- Identify and strengthen your market positioning versus your competition
- Keep informed about key technologies and market players from the demand and supply side
- Promote your organization as a though leader, e.g., via sponsored white papers
SPONSORED RESERACH ARCHIVE
2026 NextGen Guest Interactions Study
In 2026, we are taking a deeper look at AI and exploring how it can be transformed into AE – Authentic Experiences.
2025 AI & Automation Study
In 2025, our study will review the current status of AI & Automation in hotel chains.
2024 Hotel Direct Booking Acceleration Study
Our 2024 study looks at direct booking strategies and tactics, as well as emerging trends.
2023 Digital Hotel Operations Advancing the Customer Experience
The focus of our 2023 study is the digitalization of hotel operations and the required smart systems for the best customer experience.
2022 Hospitality Distribution Study
Future distribution management and required tech stack systems are analyzed in our 2022 study.
2021 Automated Personalization Study
What is the status of Automated Personalization in the hospitality industry? This question was the main impetus for our 2021 study.
2020 IBE & Metasearch Study
What are the decision driving factors of hotels acquiring a new Internet Booking Engine? One of the many questions answered in our Global Study.
2019 CRM Study
CRM is more than e-mail communication. Find out more of our key findings in our publicly available report.
2018 PMS Study
In 2018 we analyzed the state of the PMS Market. Do market dynamics call for a PMS strategy change?
2017 CRS Study
In our first study we looked at the CRS Market, required CRS functionalities, integration capabilities, challenges and benefits of employing a CRS solution.
