GDS Content Optimization

MAKE SURE YOUR HOTEL IS REPRESENTED CORRECTLY IN THE GDS

GDS content remains important for hotels with corporate, business travel and travel management company demand. Yet hotel information can be difficult to review from the property side, and inconsistencies, missing details or outdated content may remain unnoticed for long periods.

h2c provides independent, hands-on GDS quality checks using professional GDS access. We review how hotel information is displayed in the systems used by travel agents and corporate travel partners and identify content issues that may affect accuracy, visibility and the booking decision.

INDEPENDENT GDS QUALITY CHECK
  • Review hotel content as displayed in relevant GDS environments
  • Check key property information, descriptions, facilities and selected room information
  • Identify missing, inconsistent or outdated content
  • Document findings with clear references for follow-up
CONTENT QUALITY & CONSISTENCY
  • Compare relevant GDS information with the hotel’s intended property positioning and source information
  • Identify discrepancies that may create confusion for travel agents or corporate bookers
  • Review whether important hotel attributes and services are represented clearly
  • Highlight content areas requiring correction or clarification
ACTIONABLE FINDINGS
  • Provide a structured list of identified issues and recommended corrections
  • Prioritize findings according to relevance and potential impact
  • Support the hotel in understanding which issues should be addressed with the CRS/GDS provider or other responsible partner
  • Perform a follow-up check after corrections have been made
ONE-TIME OR RECURRING CHECKS
  • Use a full GDS Content Check as a baseline for selected properties
  • Repeat smaller checks at agreed intervals to monitor content quality over time
  • Adapt the scope to the hotel group’s GDS relevance, property portfolio and distribution setup

DELIVERABLES 

  • Independent GDS content review
  • Documented discrepancies and quality issues
  • Prioritized correction recommendations
  • Clear basis for follow-up with responsible providers
  • Re-check after corrections or recurring quality checks

How accurately is your hotel represented in the GDS?
Let’s take an independent look.