2024 Direct Booking Study
2023 Digital Hotel Operations Study
2022 Hospitality Distribution Study
2021 Automated Personalization Study
2020 Global IBE & Metasearch Study
2019 Global CRM Study
2018 Global PMS Study
2017 Global CRS Study
Phocuswright Partnership
KEY FINDINGS – STATE OF THE PMS MARKET
- Managing hotel operations is the traditional role of the PMS while distribution, customer relationship management and pricing decisions are often organized via separate systems
- Multiple platforms with different data silos lead to increased workloads, ineffective processes, less flexibility and higher costs
- Business intelligence is often insufficient because reporting is either not available and/or customization requires significant time and investment to implement
- Hotels pay for the whole product suite rather than what they really need
- System updates can cause problems in daily operations, and support is often weak
- In many cases, the depth of integration with corresponding systems (e.g., CRS, CRM, RMS) is not optimized for hotel chains
- PMSs typically do not offer sophisticated Internet Booking Engine front ends, missing to push more direct bookings
- PMS functionality is not always up-to-date with local (legal) requirements, taxes, payment options, languages, etc.