Website RFP

HOSPITALITY TECHNOLOGY CONSULTING

Strategy Workshop
CRM RFP
CRS RFP
PMS RFP
Website RFP
IBE Optimization
GDS Content Optimization
OTA Content Optimization
Speaking Engagements

BUILD A HOTEL WEBSITE FOR THE NEXT GENERATION OF DIGITAL COMMERCE

A hotel website is much more than a digital showcase. It is a central part of the direct booking journey and connects brand, content, booking technology, personalization, analytics and guest data.

As search and discovery increasingly extend beyond traditional search engines into AI-driven platforms, hotel websites also need to provide clear, accessible and trustworthy information for both travelers and emerging AI applications.

h2c helps hotel groups define what their future website needs to achieve, translate business and technology requirements into a structured RFP and independently select the agency and technology approach that best fits their strategy.

WEBSITE STRATEGY & RFP

STRATEGY & REQUIREMENTS
  • Assess current website performance, direct booking journey and digital strategy
  • Define business, content, UX and technology requirements
  • Review integration requirements for IBE, CRM/CDP, analytics and other relevant platforms
  • Consider personalization, accessibility, mobile experience and international requirements
  • Include SEO, structured content and emerging AI Search requirements
  • Define performance objectives and relevant success criteria
RFP DEVELOPMENT & AGENCY EVALUATION
  • Translate the agreed strategy into detailed functional and service requirements
  • Identify suitable website agencies and technology partners
  • Coordinate agency briefings and the RFP process
  • Evaluate proposed concepts, technology approaches, services and commercial models
  • Benchmark responses against agreed requirements
DECISION SUPPORT
  • Shortlist suitable agencies
  • Coordinate agency presentations
  • Evaluate strategic approach, UX, technology, capabilities and costs
  • Highlight strengths, limitations and trade-offs
  • Provide an independent recommendation to support final agency selection
PROJECT MANAGEMENT AND IMPLEMENTATION SUPPORT

Following agency selection, h2c can independently coordinate the project, keeping business requirements, stakeholders, agency responsibilities and timelines aligned.

Where agreed, we can also independently review the customer-facing website and booking journey before go-live to identify issues that should be addressed prior to launch.

Explore our Project Management services.

DELIVERABLES

  • Website strategy and requirements workshop
  • Complete website RFP specification
  • Agency and proposal benchmark
  • Commercial comparison
  • Evaluation scorecards and shortlist
  • Final findings and independent recommendation

Planning a hotel website relaunch? Let’s make sure your next website supports direct business today – and digital discovery tomorrow.