News and h2c Podcast: IBEs & Direct Hotel Distribution

Michaela Papenhoff, and Sebastien Leitner, Vice President Strategic Partnerships at Cloudbeds and President at HEDNA, joined André Baljeu from to discuss challenges and best practices of modern IBEs (Internet Booking Engines) and direct distribution strategies for hotel chains and individual properties.

What integrations are needed for modern IBEs? What functionalities should IBEs offer and what should hoteliers and accommodation providers consider when looking at available IBEs?

Listen to Michaela’s part of the podcast:

Find further information within h2c’s Global IBE & Metasearch Report here.